Creator Marc Webster from Canada says about his design:

“As fashion in another one of my passions, I wanted to create a project that blends one of my interests with design. Fisik creates a new experience of interacting with and displaying your clothes. I believe that your style is an extension of your identity and the way you display your style should be just as unique. Fisik consists of magnetized clothes hangers and a cantilevered rail that creates a stunning presentation out of your clothes, instead of a masking them within a closet. Subtle aluminium and cherry wood details throughout enhance the elegance of the display.”

Now, a brief interview with Marc Webster:

1. Tell us a bit about yourself and how you came to be a designer.

Hi! My name is Marc Webster, and I’m a 21-year-old industrial design student at the University of Alberta in Edmonton, Canada. At a young age, I didn’t even know what design was, but I was always building and creating. I never took an art or music class growing up, so the idea of a creative profession never really crossed my mind. I thought I was going to be an engineer like my dad. But in High School, I took a Creative Arts class that I absolutely fell in love with. I learned the Adobe Suite, did some silk screening, and learned how to draw for the first time. My teacher Mr. Rutledge even said that this was something that I was meant to do. When it came time to graduate, I applied to the Industrial Design Program in the Engineering Route and have been in love with it ever since.

2. What is good design to you?

Good design to me ultimately needs to be functional. I think a lot of design in the world strives to be cool and innovative, but sometimes at the sacrifice of function. More than utility, though, and most importantly, I think good design has the ability to create a unique and emotional experience for the user, and that’s something that I’ve tried to incorporate into all of my projects.

3. Is a strong concept behind the idea necessary for a good outcome?

I think a strong concept is crucial for a good outcome! Sometimes the story behind a product or design is more intriguing than the design itself. And that’s something that helps with the marketing and branding of a product too. If you think of a concept as the base of the design process, with a weak concept will develop a weak deliverable.

4. How do you approach the design process?

My approach to the design process is constantly changing. As I’m still in school and always learning new skills and tools to help me, the process can be very different depending on the type of project. But overall, my design process works in a series of iterations and variations, always moving from general (concept) to specific (details). One of my rules is to always develop 3 different early designs, and then choose the one that can be further developed. I think as a young designer, it’s easy to jump to ideas too quickly. Everyone gets those cool thoughts on the bus or before you fall asleep. But the most valuable thing that I’ve learned is to embrace the design process. I see lots of sketches and concepts for designs that already show details of hardware or CMF variations without fully developing the functionality, ergonomics and experience of a product.

5. What is the most valuable thing you have learned through your career as a designer?

Stay away from Pinterest! It is something that everyone is guilty of. As much as it is nice to get inspiration from other designs or products, it can be a waste of time that could have been spent developing your own ideas. Instead, I find lots of inspiration from art, music, and architecture.

6. What is the design you are most proud of?

So far, it has to be FISIK. It’s a design that I wake up next to every morning and smile looking at. I’m working on some other projects that hopefully I’ll be just as proud of!